‘Wicked’ spectacles, merger gossip and movie industry woes at CinemaCon 2024

Published by The Los Angeles Times on Apr 16, 2024 10:50 AM

Fathom Events, which has been in the business of alternative content for decades, is going further by attaching live and pre-recorded Q&As to their screenings, as well as handing out collectible merchandise as an extra incentive for audiences.