Fathom Events’ Two Night Presentation of ELVIS 50th Anniversary Comeback Special’ Lands Spot as Top-Performing Music Event of 2018

DENVER – August 29, 2018 – Fathom Events, the leading event cinema distributor that acquires, markets and distributes exclusive cinema events nationwide, presented “ELVIS 50th Anniversary Comeback Special” in nearly 700 movie theaters across the U.S. on August 16 and 20. The two-night event attracted more than 70,000 attendees domestically and is estimated to sell more than 165,000 tickets across 1,000 movie theaters internationally.


Both event dates performed in the top 10 at the box office; the first night secured the fourth highest per-screen average attendance and the second night secured the second highest per-screen average attendance. With such a strong turnout, “ELVIS 50th Anniversary Comeback Special” is the top performing Fathom music event of 2018 and the top performing music event in cinemas worldwide this year.


Each screening included the legendary television “’68 Comeback Special,” directed and produced by Steve Binder plus exclusive bonus content about the making of the special. Audiences were taken on a walkthrough of the NBC soundstage with insights from Binder, Priscilla Presley and others influenced by Elvis’ music and the making of the iconic Special. The short documentary was produced by Spencer Proffer, CEO of Meteor 17, a partner to Fathom and ABG on this successful project.


Proffer and ABG SVP Entertainment, Marc Rosen are the producers of the overall event.


“Even 50 years after the original premiere of the special, audiences were eager to experience it on the big screen,” said Fathom Events CEO Ray Nutt. “In partnership with ABG and Spencer Proffer, we were able to create a successful campaign that only Fathom Events can deliver with trailers, in-theater promotional assets, a comprehensive digital campaign, creation of new behind-the-scenes content and a promotional screening in New York. Combined, these tactics brought in a whole new generation of Elvis fans.” 


“We are thrilled with the success of the 50th Anniversary Comeback Special event, which is attributed to our incredible team,” said Marc Rosen, SVP Entertainment of ABG. “Building on this momentum, we are working with Fathom and Proffer’s Meteor 17 to produce more one-of-a-kind events for theaters around the world featuring a few of our other iconic brands including Marilyn Monroe and Muhammad Ali.”


“What strikes me most about the success of the Elvis Comeback event is that despite the torrent of content available on television, and some really good content at that, audiences are still compelled to leave their homes to experience something unique, and communally, on the big screen,” said Spencer Proffer, CEO of Meteor 17. “This special was made fifty years ago and it still holds up thanks to Steve Binder’s pioneering use of handheld cameras in a concert setting and Elvis at his best - unplugged, playful, raw.”

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