Fathom Events Partners With Eros International and Yash Raj Films to Bring Bollywood Classic Event Series to U.S. Cinemas
March 27, 2017
DENVER – March 27, 2017 – Fathom Events announced plans today to bring a “Best of Bollywood Event Series” to U.S. movie theaters beginning in July. This will be the first-ever Bollywood classic film series presented in North American cinemas and will include titles from leading Indian film studios Eros International and Yash Raj Films. Attendees will experience these colorful and energetic productions – featuring high-quality cinematography, vibrant costuming, extravagant dance numbers and more – on the big screen, along with exclusive bonus content.
The series will kick off with “Devdas,” from Eros International, starring Shah Rukh Khan, Madhuri Dixit and Aishwarya Rai Bachchan,with an exclusive talent introduction to be announced soon.
Additionally, from Yash Raj Films, the legendary title “Veer-Zaara,” starring Shah Rukh Khan, Preity Zinta and Rani Mukerji, will be a part of this year’s series.
Event and ticketing dates for the “Best of Bollywood Event Series” will be announced this spring. Tickets and participating theater locations will be available online at www.FathomEvents.com.
“For years Fathom has successfully created a series of classic movie events, while simultaneously monitoring the growth of Indian feature films here in the U.S.,” said Fathom Events Vice President of Studio Relations Tom Lucas. “We are thrilled to be partnering with two of the most prestigious studios in this space to introduce a new and exciting ‘Best of Bollywood Event Series’ to the world of event cinema.”
“Eros International is very proud to partner with Fathom Events to bring the ‘Best of Bollywood Event Series’ to the silver screen,” said Ken Naz, President of Americas Operations, Eros International. “We look forward to showcasing some of the 3,000+ great Bollywood classics in our library, starting with ‘Devdas,’ throughout the country on the big screen – the way they were meant to be seen.”
“YRF has been showered with a lot of love by fans of Bollywood for over four decades, we’re humbled that every one of these fans has a special connection and relationship with the films we make and are we’re not just a faceless corporation for them - it really is a rather personal relationship,” said Vaibhav Rajput, Head of Operations – The Americas, Yash Raj Films. “We feel immense pride having achieved this special place in the hearts of the people that really matter – the fans. Consequently, it’s always been our endeavor to reach out to as many fans of Indian cinema as possible and reciprocate the love through our films. This partnership with Fathom Events is yet another step in this direction by bringing one of Mr. Chopra’s personal favorites, ‘Veer Zaara’ to the ‘Best of Bollywood Event Series’ in North America and say ‘thank you’ to the fans.”